Allstate Insurance

Brand extension / collateral / Icon library

norman design co allstate made simple

Allstate made simple

With a renewed focus on customers, Allstate realized a key overlooked area of communication was insurance policies themselves. Over years of increased regulation and complex legal language, policies had become overly verbose and downright off-putting.

A series of product guides and micro sites were created to help customers understand their policy details. Complicated insurance concepts were made easily understandable with simple illustrations accompanied with pop-up explanations — all designed to calm rather than alarm, inform versus overload.

norman design co allstate made simple site
norman design co allstate made simple spread 1
norman design co allstate made simple spread 2
norman design co allstate made simple spread 3
norman design co allstate made simple brochure line up

Allstate’s enthusiasm for more product lines being Made Simple culminated in an additional eight lines of business being included, as well as key lines being translated into Spanish.

Allstate icon library

Maintaining brand consistency demands attention to every pixel. With a need to communicate a range of insurance products in a multitude of media channels, Allstate needed an expansive and flexible system of icons that could adapt to application from phone screens to billboards. Over 250 icons were created along with graphic guidelines to ensure consistent and thoughtful usage.

Norman Design Co.

norman design co allstate made simple
norman design co allstate made simple site
norman design co allstate made simple spread 1
norman design co allstate made simple spread 2
norman design co allstate made simple spread 3
norman design co allstate made simple brochure line up
norman design co allstate made simple
norman design co allstate made simple site
norman design co allstate made simple spread 1
norman design co allstate made simple spread 2
norman design co allstate made simple spread 3
norman design co allstate made simple brochure line up

Allstate icon library

Maintaining brand consistency demands attention to every pixel. With a need to communicate a range of insurance products in a multitude of media channels, Allstate needed an expansive and flexible system of icons that could adapt to application from phone screens to billboards. Over 250 icons were created along with graphic guidelines to ensure consistent and thoughtful usage.

norman design co allstate made simple site
norman design co allstate made simple
norman design co allstate made simple spread 1
norman design co allstate made simple spread 2
norman design co allstate made simple spread 3
norman design co allstate made simple brochure line up

Allstate icon library

Maintaining brand consistency demands attention  to every pixel. With a need to communicate a range of insurance products in a multitude of media channels, Allstate needed an expansive and flexible system of icons that could adapt to application from phone screens to billboards. Over 250 icons were created along with graphic guidelines to ensure consistent and thoughtful usage.

norman design co allstate made simple site
norman design co allstate made simple
norman design co allstate made simple spread 1
norman design co allstate made simple spread 2
norman design co allstate made simple spread 3
norman design co allstate made simple brochure line up
norman design co allstate made simple site
norman design co allstate made simple
norman design co allstate made simple spread 1
norman design co allstate made simple spread 2
norman design co allstate made simple spread 3
norman design co allstate made simple brochure line up

Allstate icon library

Maintaining brand consistency demands attention  to every pixel. With a need to communicate a range of insurance products in a multitude of media channels, Allstate needed an expansive and flexible system of icons that could adapt to application from phone screens to billboards. Over 250 icons were created along with graphic guidelines to ensure consistent and thoughtful usage.

norman design co allstate made simple site
norman design co allstate made simple
norman design co allstate made simple spread 1
norman design co allstate made simple spread 2
norman design co allstate made simple spread 3
norman design co allstate made simple brochure line up

Allstate icon library

Maintaining brand consistency demands attention  to every pixel. With a need to communicate a range of insurance products in a multitude of media channels, Allstate needed an expansive and flexible system of icons that could adapt to application from phone screens to billboards. Over 250 icons were created along with graphic guidelines to ensure consistent and thoughtful usage.

norman design co allstate made simple site
norman design co allstate made simple
norman design co allstate made simple spread 1
norman design co allstate made simple spread 2
norman design co allstate made simple spread 3
norman design co allstate made simple brochure line up

Norman Design Co.