Brand extension / brand development / packaging
Carr’s distinctive flavour assortment
With the sales success of its single-flavor crackers, Carr’s wanted to capitalize on the strength of its brand. Our extension into an assortment package created an additional option for consumers and further increased sales for Carr’s.
Carr’s international favourites
Although wildly successful (and mighty tasty), Carr's Ginger Lemon Cremes were the single sweet offering of its brand. When Carr's introduced an additional eight flavors to its cookie line, we helped reposition the brand to represent a more indulgent and decadent specialty treat. With strong linkage to its British heritage and more savory sister brand, these sweets found new sales in the coveted upscale specialty food marketplace.