Jim Beam Brands
packaging / collateral
200 years in the making
A brand anniversary, a portfolio face-lift, and an expanding product offering. Jim Beam Brands needed an update to its heritage brand, befitting its lineage and celebrating its proud history.
For the holidays, a handsome gift box was created to celebrate the anniversary of the brand with style and just enough flair.
An upscale product portfolio served to highlight key brands and the executives who helped build the company.
A newsletter was designed to appeal to the craftsmanship-concerned, small-batch bourbon drinker and further the appeal of Beam’s beloved brands.