Sales collateral / direct mail / event collateral
The True luxury of accessories
In order to build brand loyalty within its younger and more active target segment, this lifestyle-oriented accessories catalog was created for Mercedes-Benz dealerships. Accessories were organized and featured in one of three stories as told by idealized target customers. By positioning these Mercedes-Benz products in realistic scenarios, customers could see an aspirational and attainable way the brand could help them live a more fulfilling lifestyle. With luxury at the core of the Mercedes-Benz brand, a meticulously printed perfect-bound book was produced to both build brand image and entice sales.
MERCEDES-BENZ Dealership and event promotion
Regionally based direct mail and event material.