PADS Lake County
Identity / awareness campaign
Pitching in to help a local social service
Recognizing growing homelessness in Lake County, we put our talent to work helping our local PADS office. Partnering with these fine people, we established a new identity so that both clients and donors could more easily recognize the work of the organization. Posters and mailers were then designed to remind potential donors in affluent neighboring North Shore suburbs that just a few miles away, there was great need to protect those less fortunate.