Young Women’s Leadership Charter School
Social media / collateral / photography
rallying funds for Up and comers
Who’s not game for helping a good local cause? YWLCS, an all-girls charter school in Chicago, asked for a year-end giving campaign. #OurGirls became a social media rallying cry that was used to highlight the aspirations of students to create a more personalized, future-focused appeal for donations. A holiday card was also created and strategically mailed to key individuals. We spent a few hours meeting and photographing some of the girls and were so fortunate to see, firsthand, what great characters they are!