We recently partnered with the City of Lake Forest to create an educational campaign aimed at reducing recycling contamination by residents, students and workers.


The Lake Forest Garden Club, a longtime collaborator with the City of Lake Forest, provided a community grant totaling $110,000 to reduce recycling waste from the current 25 percent to 10 percent, thereby reducing the City’s recycling process costs by 25% per ton which equates to an annual savings of up to $50,000.

Our new campaign "Rethink Recycling" kicked off this Spring and features a friendly animated character named Bart the Cart — a recycling expert designed to connect with and keep involved recyclers of all ages. Bart’s recycling guidelines are available at www.bartthecart.com and on stickers placed on the underside of residential and commercial recycling bin lids. Bart and his recycling tips will also be visible throughout the community via events and outdoor promotional posters.

Bart’s campaign is organized into four basic guidelines: Empty and Clean, No Plastic Bags, No Styrofoam and No Tanglers. According to Bart, by following these guidelines, Lake Forest residents can make a direct impact on lowering recycling costs.

Given our company commitment to being environmentally and sustainably responsible, we were simply thrilled to be part of the team and are happy to know that while recycling volume is going up (due to COVID-19), contamination percentage is dropping!

The Middleby Corporation is a world leader in commercial and residential cooking appliances who recently determined they needed to shorten their corporate name and adopt a more consumer-friendly logo. When creating new corporate logos for a companies as strongly established as Middleby, it's always important to consider previously established visual equity and balance that with any new objectives. Current clients should be quickly able to associate any new graphics as being from the same company they've always known. But making a change like shortening a name is an opportunity to update the logo to align it with current strategic marketing objectives — a way to build an identity fit for the future.


The new design we created relies heavily on the former logo with its bold, condensed sans-serif font and the inclusion of the stylized 'M' symbol. Changes we made where to effectively make the logotype more modern and friendly by rounding the corners of the type and symbol ever so slightly. We also simplified the overall look by integrating the symbol better with the new logotype through both form and color. Here you can see the formal changes we made:



We're passionate about creating logos and love it when our creativity and craftsmanship come together to make our clients happy by positively effect their businesses.


Updated: Nov 4, 2019

It's hard to miss the growing market trend of products that contain CBD (cannabidiol). It can be found in categories including beauty, beverage, wellness and more. A recent Acosta study estimated it to have a potential market value of $20 Billion! No surprise then that in our recent mix of client partners are a couple of growing companies that specialize in CBD products.

Brand development and logo design for a line of CBD products.

Better Life Brands needed an identity to have broad appeal as its product offering was marketed to humans, pet owners and also veterinarians. www.betterlifebrand.com



Identity design for Nature's Nosh snack food company.

Creating personality words was our first step when we partnered with Nature's Nosh. Our client wanted a unique and own-able logo to help distinguish it's product line from competitors and build brand recognition. www.eatnaturesnosh.com

Let’s work together.

marcus@normandesign.co

NDCo.Type.png