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Brand identity
Jim Beam Brands
A major brands 200th anniversary, a flagship face-lift, and an expanding brand offering — Jim Beam Brands needed an update to its heritage product packaging, befitting its lineage and celebrating its proud history. A unique label was designed for the celebratory year.
For the holidays!
A handsome gift box was created to celebrate the anniversary of the brand and entice additional sales with its style and respectful flair.
A tasty and tactile company positioning brochure was designed to highlight key brands and the executives who helped build the company.
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