Mercedes-Benz

More luxury with genuine accessories.

In order to build brand loyalty within its younger and more active target segment, a lifestyle-oriented accessories catalog was designed for Mercedes-Benz dealerships. Accessories were organized and featured in one of three stories as told by idealized target customers. By positioning these Mercedes-Benz products in realistic scenarios, customers could see an aspirational and attainable way the brand could help them live a more fulfilling lifestyle. With luxury at the core of the Mercedes-Benz brand, a meticulously printed perfect-bound book was produced to both build brand image and entice sales.

Additional communication was designed for regional use to promote dealerships via direct mail and event material.

Let’s work together.

marcus@normandesign.co

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