Brand identity

In order to build brand loyalty within its younger and more active target segment, a lifestyle-oriented accessories catalog was designed for Mercedes-Benz dealerships. Accessories were organized and featured in one of three stories as told by idealized target customers. By positioning these Mercedes-Benz products in realistic scenarios, customers could see an aspirational and attainable way the brand could help them live a more fulfilling lifestyle. With luxury at the core of the Mercedes-Benz brand, a meticulously printed perfect-bound book was produced to both build brand image and entice sales.