Brand identity

In the heart of Minneapolis, the landmark Dayton’s property was being redeveloped. During the reconstruction, roughly 300 linear feet of the buildings well-traveled second-floor Skyway would have temporary white walls. Inspired by George Dayton’s original window displays, graphic panels were designed and featured mock window displays and quotes from luminary Minneapolitans. The trompe l’oeil scenes highlighted coming amenities and generated community excitement with a renewed sense of civic pride in the building. Media coverage quickly expanded the news, and pedestrian traffic found a few share-worthy scenes.