Brand identity

Who’s not game for helping a good local cause? YWLCS, an all-girls charter school in Chicago, asked for a year-end giving campaign. #OurGirls became a social media rallying cry that was used to highlight the aspirations of students to create a personalized, future-focused appeal for donations. A holiday card was also created and strategically mailed to key individuals. The exhibited character of the girls helped make the appeal both personal and sincere.